Welcome y'all! I’m Celeste- boy mama, fire wife & designer behind the brand.

I'm a SAHM from Tennessee with a background in marketing and retail. I've always loved creating, so Hero Threads started out as a late night design project to make firetruck shirts for my boys. With support from my husband and other first responder wives, Hero Threads was born!

Thank you for supporting a dream and shopping small! To our first responders and military members, we are so grateful for your sacrifice.

God Bless!